CPM (cost per thousand impressions) is one of the important sources of revenue for app developers. The monetization model based on CPM mainly relies on displaying ads in the app. With the rise of ad blockers and the growing aversion to ads among users, increasing CPM revenue is an unavoidable problem for developers.

As a new monetization solution, CastarSDK can help developers maximize the profitability of their applications. This article will explore in depth the effective methods of using CastarSDK to increase CPM revenue.

Comprehensive monetization solution: high CPM ads are preferred

If your app uses both advertising and CastarSDK monetization, your app revenue will be significantly increased.

The following ad types are recommended for developers

Rewarded Video: This type of ad usually has a higher CPM. The higher the probability that a user watches the entire video, the higher the CPM.

Native Ads: Such as information flow ads, which are rooted in the application content and integrated into the application itself, have a better user experience and a higher CPM.

Playable Ads: A highly interactive advertising format suitable for gaming applications, with high conversion rates and high CPMs.

CastarSDK: Even if your app advertising CPM income is low, CastarSDK can still bring you stable passive income, running silently in the background to ensure maximum app revenue.

Data analysis: continuous optimization to help CPM growth

CastarSDK provides detailed analysis data, including the source of app revenue and regional revenue distribution. Developers can use CastarSDK to understand the revenue contribution proportions of different regions and devices, optimize advertising strategies, precise advertising positioning, and obtain high CPM user groups.

● Improve traffic quality: Analyze the CPM performance of the application in various regions, accurately deliver to high CPM regions, and attract users in high-value markets.

● A/B testing: Experiment with different advertising formats and delivery methods to find the combination with the highest CPM.

● User analysis: Observe which users contribute higher CPM and adjust the promotion strategy in a timely manner.

Conclusion: How to Maximize CPM Revenue?

● Choose advertising types with high CPM

● Acquire more users from high CPM areas

● Improve user retention rate and adjust appropriate advertising strategies according to application type

● Maximize CPM revenue with CastarSDK

Improving CPM revenue is a long-term challenge for developers, which requires not only mastering advertising strategies, but also in-depth understanding of user experience. As a new ad-free monetization solution, CastarSDK can run silently in the background without affecting the user experience, bringing developers continuous and stable passive income.

It’s time to integrate CastarSDK! No matter what monetization solution your app has adopted, it can bring you extra revenue and help you break through the constraints of advertising revenue!Don’t miss out on this monetization tool tailored for you!