Changes and challenges in the game market

Sensor Tower predicts that by 2026, the revenue share of games in the App Store will drop from 61% in 2021 to 43%. This means that the living environment of game developers has become more severe. In order to ensure that the revenue of the application is not affected, developers must explore new monetization models.

Changes in player behavior

The needs of modern gamers are changing, mainly reflected in the following trends:

● Prefer ad-free experience

In the past, players could accept watching ads in exchange for coins or props, but now, mandatory ads (such as full-screen insert ads) have become a major factor affecting user experience and retention rate.

● Willing to pay for premium content

The success of subscription-based games such as Apple Arcade and Netflix Games proves that players are willing to pay for premium content rather than endure advertising interruptions.

● Growing acceptance of “Play-to-Earn” models

In recent years, the concept of GameFi (Game + Finance) has emerged, such as P2E (Play to Earn) games, which allow players to gain actual benefits during the game.This trend indicates that players are increasingly interested in the economic incentives of games.

Exploring new app monetization models

Ad-free monetization is becoming a new profit model for game developers to explore. It not only optimizes the user experience, but also achieves diversified revenue growth. For example, CastarSDK allows developers to earn revenue without relying on traditional advertising, and can also be combined with subscriptions, in-app purchases, and other methods to achieve more stable revenue.

How does ad-free monetization increase revenue?

Diversified Revenue Streams: Developers can integrate CastarSDK while combining subscription models, in-app purchases, and value-added services to ensure that revenue is not reliant on a single channel.

Better user experience: no interstitial ads, rewarded videos, or other advertising distractions, user retention and paid conversion rates improve significantly.

Long-term, passive income: Compared with the situation where advertising revenue fluctuates greatly, ad-free monetization can provide more stable income and reduce the impact of market changes.

Reduce customer churn: Users are more willing to use ad-free games for a long time. Enhance user stickiness and reduce uninstall rates caused by ads.

In an increasingly competitive gaming market, adopting an ad-free monetization model will not only improve the quality of games, but also create a long-term, sustainable source of revenue, allowing developers to remain competitive in market fluctuations. Experience Catarsdk monetization methods to usher in a better future for games.